Innovation, Marketing and Consumer Behavior in the Digital Era

Authors:

Mrs.Padmashri.N, Mrs.Chittal.R, Mrs.J.Kanmani, Dr.R.Sharmila Rajendran

ISBN:

978-93-6492-760-4

Authors

Mrs.Padmashri.N, Assistant Professor, PG Department of Commerce, Vel Tech Ranga Sanku Arts College, Avadi, Chennai, Tamil Nadu, India.

Mrs.Chittal.R, Assistant Professor, PG Department of Commerce, Vel Tech Ranga Sanku Arts College, Chennai, Tamil Nadu, India.

Mrs.J.Kanmani, Assistant Professor, Department of Commerce, Nazareth College of Arts and Science, Madras University, Chennai, Tamil Nadu, India.

Dr.R.Sharmila Rajendran, Assistant Professor & Head, Department of Commerce, Nazareth College of Arts and Science, Madras University, Chennai, Tamil Nadu, India.