Modern Marketing Management Principles

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Date:
July 10, 2024
Authors:
Dr.Mohamed Anwar.K, Dr.C.Jayamala, Dr.V.Vijayalakshmi, Dr.Hariharan K.S, Mr.Varun Kumar.T
ISBN:
978-93-6492-109-1

Authors

Dr.Mohamed Anwar.K, Assistant Professor, Department of Business Administration, Jamal Mohamed College (Autonomous), Bharathidasan University, Tiruchirappalli, Tamil Nadu, India.
Dr.C.Jayamala, Associate Professor and Head, Department of Commerce, Saveetha School of Law, SIMATS,  Chennai, Tamil Nadu, India.
Dr.V.Vijayalakshmi, Professor, Department of Commerce (BME), Saveetha College of Liberal Arts and Sciences, SIMATS, Chennai, Tamil Nadu, India.
Dr.Hariharan K.S, Associate Professor, Master of Business Administration, M.Kumarasamy College of Engineering, Karur, Tamil Nadu, India.
Mr.Varun Kumar.T, Assistant Professor, Department of Commerce (SF), Fatima Mata National College (Autonomous), Kollam, Kerala, India.
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